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Archive for January, 2010

Rolex Air King – The Model With Historical Value

January 08, 2010 By: WatchMaster Category: Cool watch News, Watch Series No Comments →

Rolex Air King If you want to buy a stylishly designed watch that will emphasize your being a strong and a serious man, than Rolex Air King will be one of the greatest choices for you.
Rolex Air King makes a part of the famous Rolex Oyster Perpetual line. This model is the least expensive watch in the Rolex watch collection – this is one more great plus due to which you might find Rolex Air King watches especially attractive. The models is very stylish and it is likely to seem especially attractive to those who are interested in military aviation, because this watch represents great historical value.

Rolex Air King watch model appeared during the World War II when neutral Switzerlad stayed out of the war. At that time Rolex was the favorite watch brand of long-distance fliers. Rolex became the watch of choice for Battle of Britain fighter pilots. Specially for pilots the brand developed Air watches that were presented in four versions – Air Tiger, Air Lion, Air Giand and Air King. This line had been in production until 1960’s. Finally only the Air-King model survived and was equipped with an automatic movements. The watch is water resistant up to the depth of 100 meters.

Rolex is perhaps the only brand that is always associated with the same things: luxury and prestige. Rolex is fantastically popular, like no other watch brand it is known to absolutely everyone. It is worth noting that people who became rich long ago do not wear Rolex. Rolex is the choice of those who strive for success. They dream exactly of Rolex watches.

What is the reason for so great popularity? Of course, first of all this is the highest quality of watches that are released by the brand. Secondly, this is the marketing strategy that always was fantastically successful. Rolex watches underwent a great number of tests and experience, the watches were used in various expeditions where they had to withstand numbers of dives as well as extreme temperatures. This way Rolex wanted to prove to the whole world that its watches are the best. It managed to do this.

Bvlgari Carbongold Quartz Chrono: A Hard-to-obtain Timepiece

January 05, 2010 By: WatchMaster Category: Cool watch News, Watch Series No Comments →

Bvlgari Carbongold Quartz ChronoThere is a simple way to increase demand – just to limit distribution of a highly desired object. True luxury lies in “one of a kind” and “limited edition”. It is not enough to create a good product – it should be unique and individual.

Marketing experts of Bvlgari seem to know this secret. In 2005, the company launched the Bvlgari Carbongold Quartz Chrono, available only in nine stores of the brand. The timepiece comes in 27 versions, with the name of one of 27 cities written across its dial. The number “27” is not accidentally chosen – it symbolizes 27 cities where BVLGARI has stores.

Each version of the watch is produced in a limited edition of 999 pieces. The timepieces are individually marked with a number, so they are of interest to collectors.

What all the versions of the timepiece share is the carbon fiber case. Other things can vary – some parts of the Bvlgari Carbongold Quartz Chrono can be made from yellow, pink or white gold.

Boasting full chronograph functions, the black matte dial of the watch features three additional counters and a date display window at 4 o’clock. The baton markers and Arabic numerals are hand-applied, while the hour and minute hands are coated with a luminescent substance.

The signature “BVLGARI” is engraved on the bezel of the timepiece, like on every watch produced by the brand. The round carbon fibre case is paired with a calf leather strap featuring a carbon buckle.