Bvlgari Carbongold Quartz Chrono: A Hard-to-obtain Timepiece
There is a simple way to increase demand – just to limit distribution of a highly desired object. True luxury lies in “one of a kind” and “limited edition”. It is not enough to create a good product – it should be unique and individual.
Marketing experts of Bvlgari seem to know this secret. In 2005, the company launched the Bvlgari Carbongold Quartz Chrono, available only in nine stores of the brand. The timepiece comes in 27 versions, with the name of one of 27 cities written across its dial. The number “27” is not accidentally chosen – it symbolizes 27 cities where BVLGARI has stores.
Each version of the watch is produced in a limited edition of 999 pieces. The timepieces are individually marked with a number, so they are of interest to collectors.
What all the versions of the timepiece share is the carbon fiber case. Other things can vary – some parts of the Bvlgari Carbongold Quartz Chrono can be made from yellow, pink or white gold.
Boasting full chronograph functions, the black matte dial of the watch features three additional counters and a date display window at 4 o’clock. The baton markers and Arabic numerals are hand-applied, while the hour and minute hands are coated with a luminescent substance.
The signature “BVLGARI” is engraved on the bezel of the timepiece, like on every watch produced by the brand. The round carbon fibre case is paired with a calf leather strap featuring a carbon buckle.